Live Wire — Privacy Policy (Beta)

Effective date: Semptember 16, 2025

This Privacy Policy explains how Live Wire ("Live Wire," "we," "us," or "our") collects, uses, shares, and protects information when you use our services, including the main Live Wire subscription, the National FLASH Alert System (NFAS), our websites, emails, and text alerts (together, the "Services"). It also describes your choices.

By using the Services, you agree to this Privacy Policy and our Terms of Service.

Who We Are & How to Contact Us

Data controller: Live Wire

Mailing address: P.O. Box 14, Three Bridges, NJ 08887

Email: contact@livewirealerts.com

What We Collect

We collect the minimum needed to run the Services effectively:

• Account & Contact Info
  
  • Email address (required) — for account servicing, delivery of reports/alerts by email, and marketing/newsletters.
  • Phone number (optional) — for text alerts and account/security notices.
  • Name (optional) — for personalization and convenience.
  • Account settings & preferences — how you want to receive alerts, content preferences, and similar.
• Service & Usage Telemetry (non-cookie)
  
  • High-level engagement signals such as link clicks we send, login counts, date/time of account creation, and similar diagnostic metadata.
  • We do not run invasive tracking or third‑party ad pixels in Beta.
• Billing
  
  • We use Stripe to process payments. Stripe collects and stores your billing information on our behalf. We do not store full payment card numbers on Live Wire systems.
• Authentication
  
  • We use Clerk to manage account creation, authentication, and related identity data.

Why We Collect It (How We Use Data)

We use your information to:

• Provide the Services — create and secure your account (via Clerk), deliver reports and alerts by email or text, and honor your settings and preferences.
• Billing & account management — process payments (via Stripe), prevent fraud, and handle customer support.
• NFAS communications — send NFAS alerts and occasional system tests, which may include promotional material for the main Live Wire service.
• Improve the Services — analyze high‑level, non‑cookie telemetry to understand reliability, content performance, and product decisions.
• Marketing — send newsletters and product updates. (See Your Choices & Rights.)

We do not sell or rent your personal information.

Legal Bases

We operate primarily under U.S. law. If you are in the European Economic Area (EEA), United Kingdom (UK), or Switzerland (CH) and the GDPR/UK GDPR/FDPA applies, our legal bases may include:

• Contract (Art. 6(1)(b) GDPR): to create/manage your account, deliver alerts, and provide the Services you request.
• Legitimate interests (Art. 6(1)(f)): to secure the Services, prevent abuse/fraud, perform non‑intrusive analytics, and improve reliability. We balance these interests against your rights.
• Legal obligation (Art. 6(1)(c)): to meet tax, accounting, and compliance requirements.
• Consent (Art. 6(1)(a)): for optional activities such as SMS/text delivery in some regions and certain marketing. You can withdraw consent at any time (see Your Choices & Rights).

Sharing Your Information

We share your information only with:

• Service providers who help us operate the Services (for example, Clerk for authentication, Stripe for payments, and other vendors for email/SMS delivery).
• Professional advisers (lawyers, accountants) when necessary.
• Authorities when required by law, regulation, legal process, or to protect rights and safety.

We do not sell or rent your data. We do not share data with affiliates for their own marketing.

The vendor list above is not exhaustive. We require vendors with access to personal data to protect it and use it only to provide services to Live Wire.

Third‑Party Privacy Policies (References):

• Stripe: https://stripe.com/privacy
• Clerk: https://clerk.com/privacy

We also use email/SMS delivery vendors. If and when we name specific providers, we will link their privacy policies here. These links are provided for convenience only and may change over time.

International Data Transfers (EEA/UK/CH and others)

Live Wire is U.S.-only and operated in the United States. If you access the Services from outside the U.S., your information will be transferred to, stored in, and processed in the U.S. and possibly other countries where our providers operate. Those countries may have different data‑protection laws than your home jurisdiction.

Targeting note. We do not serve or market the Services to individuals outside the U.S. If you choose to use the Services from the EEA/UK/CH, you do so voluntarily and acknowledge the cross‑border transfer described above.

Data Retention

• If you close your account, we will dis‑associate personal identifiers (PII) from your account data.
• We may keep generic, aggregated telemetry that no longer identifies you.
• We keep payment/transaction records as required for tax, accounting, or legal compliance.
• We do not currently enforce automatic deletion of inactive accounts.

Security

We use reasonable safeguards to protect your information, including:

• PII managed by Clerk for identity and authentication;
• Access controls limiting who at Live Wire can access data;
• Industry‑standard encryption in transit between your device and our services.

No system is perfectly secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Services are intended for users 16+. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us information, contact us and we will take appropriate steps to delete it.

Your Choices & Rights

All users (global)

• Access / Correction / Deletion. You may request access to, correction of, or deletion of your personal data. We may take reasonable steps to verify your identity before acting and may retain certain information as required by law.
• Marketing Preferences. You can unsubscribe from general marketing emails at any time using the link in the message.
  • NFAS note: NFAS participation may involve system tests that include promotional material. In jurisdictions requiring consent for marketing you may need to unsubscribe from NFAS to stop receiving such messages.
• Text messages & carrier fees. You can disable text delivery in your preferences or by following instructions in a message (where supported). Telecom and data fees are your responsibility.

Additional rights for EEA/UK/CH residents (where applicable)

Subject to exceptions, you may have the right to:

• Access your personal data and obtain a copy;
• Rectify inaccurate or incomplete data;
• Erase your data ("right to be forgotten");
• Restrict or object to certain processing (including processing based on legitimate interests and, in some cases, direct marketing);
• Data portability — receive your data in a structured, commonly used, machine‑readable format and have it transmitted to another controller where technically feasible;
• Withdraw consent at any time where processing is based on consent; withdrawal does not affect prior lawful processing;
• Lodge a complaint with your local Data Protection Authority (DPA) or the UK ICO.

To exercise these rights, contact contact@livewirealerts.com. We aim to respond within one month (GDPR standard). If allowed by law, we may extend by two months for complex requests and will notify you.

State Privacy Rights (U.S.)

Depending on where you live (for example, California, Colorado, Connecticut, Utah, Virginia, and other U.S. states with consumer privacy laws), you may have the following rights. We will honor applicable requests consistent with state law:

• Right to Know/Access. You can request that we disclose: (a) the categories of personal information we collect, use, disclose, or retain; (b) the specific pieces of personal information we hold about you; (c) the sources of that information; (d) our business or commercial purposes for collecting it; and (e) the categories of third parties to whom we disclose it.
• Right to Delete. You can request that we delete personal information we collected from you, subject to legal exceptions (e.g., required for security, debugging, compliance, or to complete a transaction you requested).
• Right to Correct. You can request that we correct inaccurate personal information about you.
• Right to Opt‑Out of Sale/Sharing/Targeted Advertising. Live Wire does not sell your personal information and does not share it for cross‑context behavioral advertising (as those terms are defined under certain state laws). If our practices change, we will update this Policy and provide a “Do Not Sell or Share My Personal Information” method to opt out. We will also honor browser‑based opt‑out signals where required (e.g., Global Privacy Control in California).
• Right to Limit Use of Sensitive Personal Information (CA). We do not collect or use “sensitive” personal information (as defined in California law) for purposes that would trigger a right to limit. If that changes, we will provide a method to exercise this right.
• Non‑Discrimination. We will not discriminate against you for exercising your privacy rights.
• Appeals (CO/CT/VA and others). If we deny your request, you may have the right to appeal our decision. We will tell you how to appeal in our response.

How to Submit a State‑Law Request. Email contact@livewirealerts.com with the subject line “Privacy Request – [Your State]” and tell us which right(s) you want to exercise. You may use an authorized agent where allowed by law (we may require proof of authorization). We will verify your request (for example, by confirming control of your account or email). We aim to respond within 45 days (extensions permitted by law).

International Users (Service Availability)

Live Wire is U.S.-focused. Outside the U.S., you may encounter message delivery limitations, higher telecom fees, reduced relevance of reports, and limited or no NFAS/FLASH applicability. Some features (including certain SMS short codes) may be unavailable in your region.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email, in‑app notice, or text message (as appropriate) before the change takes effect. The updated Policy will apply once posted.

Dispute Resolution & Governing Law

This Policy is governed by the laws of the Commonwealth of Pennsylvania. Disputes relating to privacy follow the same process as in our Terms of Service.

Contact

Questions or requests about this Policy?

Email: contact@livewirealerts.com

Mail: Live Wire, P.O. Box 14, Three Bridges, NJ 08887

Quick Summary (not a substitute for the Policy)

• We collect email (required), phone (optional), name (optional), preferences, limited usage telemetry, and rely on Stripe (billing) and Clerk (auth).
• We use data to run the service, deliver alerts, bill, test NFAS (which may include promos), improve reliability, and send updates/marketing.
• We don’t sell or rent data; we share only with service providers and as required by law.
• If you’re in the EEA/UK/CH, we rely on contract, legitimate interests, legal obligations, and/or consent as legal bases.
• Cross‑border transfers use SCCs/UK IDTA or Addendum, and/or vendor self‑certification to an adequacy framework (e.g., EU‑U.S. DPF), plus supplementary measures where appropriate.
• On account closure, PII is dis‑associated; aggregated telemetry and payment records may remain for compliance.
• You can access/correct/delete data, object/restrict processing, request portability, withdraw consent, and complain to your DPA/ICO.
• State privacy rights: know/access, delete, correct, opt‑out of sale/sharing/targeted ads (we do not sell or share), limit sensitive PI (not collected), non‑discrimination, appeals, and verification/authorized agent processes.
• Carrier fees for texts are your responsibility; features may be limited outside the U.S.
• U.S. law (Pennsylvania) governs this Policy; international users acknowledge transfer to the U.S.

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